Incorporating Business Signs into your marketing strategy is an excellent way to boost brand recognition and drive traffic. But before you make your first purchase, you must understand some basic guidelines for designing your business signs. Here are some of the most important ones:
Consider the location. Your business needs to be visible from different directions. Choose a bright location, such as a suburban street, and keep in mind that many potential customers are not likely to find your business on a busy main drag. Illuminated signs are ideal for this. In addition to being highly visible, they can also draw attention during the night. Illuminated signs come in different styles and can be either non-illuminated or partially illuminated.
When selecting Columbia business signs, consider your budget. A well-designed sign will cost more than a cheap one, but it will boost traffic and sales. Plus, it will give your business a more professional appearance. Posters are easily applied to any surface, while canvas prints are ready to hang on walls. You will be surprised at how much potential your business signs can generate. And don’t forget to consider the quality of the sign. Your customers’ experience will greatly benefit from the investment.
Another important factor is the materials. Wood is one of the strongest materials for paneling, and it adds a sturdiness to the business. However, wood signs are best placed indoors. Wood signs are also more attractive when lit, and they’re also better suited to “green” companies. For those companies that want to make their business signs more eco-friendly, consider using Lexan. It’s flexible and more durable than Acrylic, and it’s perfect for incorporating lighting.
Another type of business sign is the marquee. This type of sign is often used in theaters and other entertainment venues. The message is displayed in LED lights on a wide screen and can be adjusted in real-time. The LED lights are usually placed on a separate side from the marquee. Another common type of business sign is the banner. The banner is made up of a variety of materials. Choose one that best matches your business’s image and brand identity.
Pylons: Pylon signs are tall, metal, or concrete pole. They can advertise a single business or a number of different businesses. They’re also highly visible and make it difficult to miss! If your business is located near a major roadway, you should consider installing a pylon. These signs have an incredible presence and will increase foot traffic. You’ll never be far away from one of these. And they’re very easy to maintain!
Channel letters are another popular type of business sign. The letters are individually lighted and three-dimensional. Channel letters are often used on hotel signs. The letters are usually illuminated, and some channel letters extend over the side wall. Some of these signs are illuminated while others are not. And, of course, they’re all unique. There’s a sign out there for your business, and they’ll stand out in the evenings.